About Us
Heavens Portfolio offers its representation services to unique travel experiences throughout the world, wishing to enter the Asian Market.
MISSION
Heavens Portfolio came to life after several years of observation of the Asian travel market.
Without any doubt Asia will soon be the largest travel market in the world- it is one of the fastest growing areas of the world, if not the fastest growing over the next two decades.
The question a lot of small or medium luxury hospitality related companies are asking is: “How do I educate this market to understand what my experience is in order to attract them?” and the answer would be:
be on the market yourself or find ambassadors that will spread the word on your behalf.
The main issue those with limited budget are facing is how to penetrate a market that is so large and so diversify- the key to success is really to develop solid relationship with key players in the Asian travel and hospitality business but also think cleverly and avoid going the “standard-route” only, market a brand name isn’t about the number of advertising page you will place in high end magazine- it is how you are going to gain brand awareness thanks to small cross marketing exercise bringing you in touch with the end consumer.
Travel Industry services
SCOPE OF ACTION:
- Regional Travel Industry Marketing, Communication/press & Sales office handling all inquiries from the trade, consumer and media
A strong emphasis is placed on meeting direct customers through clubs and Asian Association
MARKETING
- Market research and regular update on market trends, demands and
competition activity. - Relationship Travel Marketing. Creating synergy between the client and
companies of a similar affluent and high identity to create joint marketing activities. - Database Travel Marketing. Building up a Client database in segmentation
to be used for specific marketing initiatives, or direct mail. - Distribution of Client’s collateral and other marketing communication
within the Asian countries. - Launch of your brands in key Asian cities
- The co-ordination and supervision of material in English and for some
countries in other languages, for advertising, brochure and collateral
production. - Find the right communication strategy by defining the target groups
and choosing the most cost-effective ways of communication. Define
clubs and association we could work with. - Bank and other specific partners will also be recommended, direct
marketing
COMMUNICATION
- Arranging press releases and public relations activities with both the
trade and consumer media. - Accompanying press trips.
- Handling day-to-day media liaison and enquiries.
- Arranging press conference and lunch- maintain relationship with key
media.
SALES ACTIVITIES
- Direct sales activities. Providing individual sales service to the travel
agents within the Asian countries. This will be achieved through
personal and proactive sales calls and by regular communication by
fax, email or direct mail. This is what we call Educational. - Niche sales activities. Targeting new Clients and market segments.
This will be done by research, sales calls and building a database to
specific niche markets like sports and golfing groups, exhibitions, spa.. - Sales calls to corporate companies and in company business travel
agencies. This will be followed up with monthly communication. - Production of a sales and marketing plan, in conjunction with the
Client’s business and financial plan and needs. - Familiarization trips with Clients from specific market segments, which
match the Client’s business needs. Travel agents for leisure, business
travel agents for the individual corporate, and corporate decision
makers for meetings and incentives. - Event management. Organizing and arranging showcases road shows
and seminars to the client’s target audience. - Arranging targeted sales calls for clients who are visiting, countries
within the Asian Countries - Assistance with contract negotiation in specific markets – tour
operators and corporate. - Representation and arranging trade shows in Asia
- Nurturing and establishing alliance with Asian partners (Airline for
instance)
MARKET COVERED In Asia:
- Hong Kong
- Mainland China (Shanghai, Beijing)
- Philippines
- Taiwan
- Korea
- Singapore (base)
- India
- Malaysia
- Indonesia
and France.
EUROPE
Himalaya Collection By Heavens Portfolio
Sharing a similar philosophy of direct and personal contact, both Heavens Portfolio and Himalaya Collection cater to discerning clients who want more than merely a typical package holiday. Click here for more information on this partnership.
Heavens Portfolio
Representative of Unique Travel Experiences
450 North Bridge Road #05-01
Singapore 188731
Tel: +65 62 38 17 18
Fax: +65 62 38 13 59
